MERCY JUICERY
Packaging DESIGN
Real mockups of the juice cartons.
The product packaging design plays a very important role in branding your items in the retail environment. One thing that should be noted is that the more innovative the design is, the more audiences it will attract. For Mercy Juicery, because they are most well known for their juice cleanses, I wanted to create a more sustainable packaging by reducing the use of plastic.
Created a new brand image for Mercy Juicery by creating new packaging and a new logo. The packaging for the juice was chosen to be changed into milk cartons in order to fit their eco-friendly environment. It also makes disposal of the product a lot more compact and easier compared to round plastic bottles. The color scheme was chosen carefully in order to portray a very fresh and clean energy.