Glitz and Glaze is a catering snack truck service that is inspired by high retro Hollywood aesthetic with a modern twist to it. It is a catering service that exist at any high fashion shows, events, shows, exhibitions, and any type of special occasion. It aims to normalize being able to snack a little while also being able to keep your glam.
This project was to create a complete brand starting from ideation, concept, food truck designs, packaging design, menu design, and social media design. All designs are intentionally designed to be a little reminiscent of the vintage Hollywood era from the airstream trailer and the signage logo to the kraft paper like packaging.
Working on this project has given me an understanding of building a brand from start to finish and problem solving all the touch points/pain points.
client: student project
DATE: 2021
SKILLS: BRANDING, ART DIRECTION,
LOGO DESIGN
A glimpse into the process:
